In 7th grade, Bob ran for Student Body Vice President. He lost because the ballot had been printed with his given name rather than the name he was known by.
Having learned from the mistakes of the previous year, Bob petitioned the administration to print the name he was known by on the ballot. He proceeded to run a very positive campaign for Student Body President, promising to do his best to create a fun atmosphere at Cobb Middle School. His campaign slogan was Bob = Cupcakes. He won by a landslide.